Dole Partners with Minecraft for Health Campaign Launch
Dole partners with Minecraft from 2025-10-28 to 2026-03-31 to promote healthy eating in the USA and Europe.
Dole Food Company has launched a new partnership with Minecraft to promote healthier lifestyles through the interactive campaign 'Make the World a Healthier Place.' Running from 2025-10-28 to 2026-03-31, the campaign targets players in the USA, Canada, Germany, Italy, Greece, and the Netherlands.
Campaign Features
The campaign emphasizes the benefits of nutritious foods for both daily performance and enjoyable play. Players can access various resources including education on healthy eating and hydration. An exclusive in-game item, the Dole Banana Hoodie, can be unlocked with the digital upload of a DOLE Banana sticker or Pineapple tag.
- The campaign runs from 2025-10-28 to 2026-03-31.
- Countries involved: USA, Canada, Germany, Italy, Greece, Netherlands.
- Participants can unlock an exclusive Minecraft Dole Banana Hoodie.
- Two waves of Minecraft-themed banana stickers will be released.
Impact / What’s next
William Goldfield, director of corporate communications for Dole, stated that this partnership signifies a critical step in motivating families towards healthier living. Beyond the initial phase, Dole plans to introduce further engagement opportunities that align healthy eating with creative play experiences.