Xbox President Calls Gaming Exclusives Antiquated
Xbox's Sarah Bond highlights shift towards platform-agnostic games like Minecraft, valuing community over exclusives.
Xbox president Sarah Bond has declared gaming exclusives "antiquated," citing the widespread availability of major games like Minecraft, Call of Duty, Fortnite, and Roblox as key to community building. Her comments reflect Xbox’s evolving strategy to prioritize cross-platform play over exclusivity.
Key facts
- Sarah Bond called gaming exclusives "antiquated" as of 2025-10-22.
- Emphasis on games like Minecraft, available universally.
- Xbox aims to act as a service, focusing on community.
- Bond promotes play across devices like consoles and PCs.
Bond explained that leading games worldwide are accessible on multiple platforms, and this availability fosters communities. Players value the ability to experience games with friends on various devices, a feature exclusives don’t support.
Impact / What’s next
By casting off exclusivity, Xbox positions itself as a platform-agnostic service, enhancing user experience through features like cloud streaming and Game Pass. The strategy includes supporting diverse devices such as PCs, consoles, and handhelds like the Ally. This move is expected to broaden access and amplify community engagement in gaming.